VP/SVP of Global Marketing

An innovative, modern haircare brand inspired by heritage and powered by creativity, with a collaborative culture and strong commitment to sustainability and inclusivity.

You will lead the global brand and marketing strategy, shaping the portfolio, innovation pipeline, and positioning while delivering a cohesive 360° marketing plan across digital, retail, PR, influencer, and experiential activations. This is a career-defining opportunity for a strategic storyteller passionate about beauty and conscious luxury.

• Define global brand and product portfolio strategy, including innovation priorities and positioning.
• Translate brand vision into actionable marketing strategies that drive growth and emotional connection.
• Lead annual global marketing calendar, integrating launches, campaigns, education, and digital initiatives.
• Own digital marketing and communications strategy across owned, earned, and paid channels.
• Oversee global influencer and advocacy strategy to deepen engagement and brand love.
• Lead experiential marketing, pop-ups, and events that bring the brand story to life.
• Partner with creative and commercial teams on visual merchandising and education programs.
• Build and mentor a high-performing marketing team; manage budgets and track ROI.

• Extensive experience in global brand marketing within beauty, wellness, or luxury consumer goods.
• Proven success leading 360° campaigns from concept to execution.
• Strong understanding of retail beauty landscape and digital ecosystems.
• Skilled in managing global teams and retail partnerships.
• Passion for beauty, culture, and storytelling.